New York, NY
Challenge:
Tanec Praha, an annual international dance festival, approached us to create a visual identity for its 2025 edition. The challenge was to reflect the ephemeral and expressive nature of dance through movement in both static and dynamic form. We needed to capture the spirit of performance—unique, emotional, and fleeting—while grounding it in a visual language that could anchor the full campaign.
Our Approach:
We shaped the identity around life itself—an expression of emergence, movement, and return. A dancer blooms into being, performs, and dissolves again, echoing a deep connection to the seasonal rhythms of nature.
This metaphor became our foundation for expressing transformation through motion—fleeting, yet resonant, and always present.
Results & Impact
The campaign stood apart from conventional advertising by embracing poetic symbolism over commercial gloss. Its sensorial, story-driven approach resonated deeply with Tanec Praha’s niche audience while expanding the festival’s visual language in a way that felt both contemporary and timeless.
It invited audiences of all ages into a shared sense of wonder — an experience beyond explanation.
